How to Build a Better Content Strategy for Your Brand
Introduction
Why are you reading this? It's because you're looking for ways to improve your content strategy. You may already have a good one, but you want to make it great. Or you're curious about what goes into constructing an effective strategy and how it can help your business grow. Whatever the case may be, I'm glad that you're here!
Â
Build a Better Content Strategy for Your Brand in 2022 By Following these steps:
Know Your Audience
Knowing your audience is key to building a successful content strategy. You want to think about their personalities, preferences, and interests when trying to create content that resonates with them. Consider the following:
What do they want to read? What is the content that they find helpful or interesting?
How can you ensure your brand is creating the information that's most relevant for them?
Does it have any relation to what they already know or like?
Is it something new and different—but also familiar enough that they'll feel comfortable engaging with it (and eventually purchasing from your company)?
Pick the proper channels.
You should pick the proper channels for your business. Sounds obvious, right? But it's easier said than done.
It can be tempting to try to be everywhere at once—to ensure your brand is on every social media platform and in every industry publication. But the truth is that not all platforms are created equal, and they don't all work equally well for every brand.
Social media sites like Facebook have millions of active users who have already chosen to engage with brands they like (or ignore them). If you're trying to reach these people, then Facebook may make sense for you as a platform; otherwise, it might make sense.
Similarly, suppose you publish content about cars but only get traffic from people searching for motorcycle parts online (or vice versa). In that case, Google has worked magic on your content without giving back much engagement or leads from organic search results.
Answer Their Questions
Now that you better understand what your audience cares about, it's time to address their questions.
You can do this by asking them directly through questionnaires or surveys. If you don't have the resources to create a study, consider using tools like SurveyMonkey or Typeform.
The answers they give you will help guide your content strategy efforts in two ways: (1) they'll give you a clearer picture of the problems they're facing and how they go about solving them, and (2) they'll provide valuable insight into the types of information people want when looking for answers on these topics.
To ensure that this exercise isn't just one-sided—that is, where you're only learning about your audience but not giving anything back—provide an incentive for them to participate (this could be anything from an eBook download to social media shoutouts). This way, both parties benefit from being open and honest with each other!
Be Valuable to Your Audience
To provide value, you must first know your audience. How old are they? Where are they from? What do they care about?
Once you have a clear picture of your audience, plan to give them what they want. For example, if young people make up 80% of your audience and you're marketing a product for older folks, then only write articles that appeal to the younger demographic. In this case, focus on writing content that will be useful or entertaining—but avoid being condescending or boring if possible.
If there is a noticeable gap in what's available in your niche (or even if there isn't), then fill it! Give readers what they need so that no one else can compete with you on quality alone.
Making sure that information is easily accessible means users will come back again and again because they know exactly where to find answers when questions arise, and since everyone needs help sometimes (even experts!), providing solutions keeps people coming back while also building trust between consumers and brands alike.
Add Value to Your Content
The first step in building a better brand content strategy is adding value to your content. By adding value, I mean making it functional and providing information that helps people solve problems, make better decisions, or get more out of life.
You can also add value by helping people have more fun!
Stay on top of (relevant) trends.
You will want to stay on top of (relevant) trends.
This is another way to keep your finger on the pulse of what's happening in your industry and use it as inspiration for content creation.
There are a few ways that you can do this:
Use social media to stay up-to-date on what's being discussed in relevant circles (e.g., Facebook groups, LinkedIn groups).
Use Google Alerts so that you can receive daily email updates about any keywords that are relevant to your brand.
Look at what is trending online or what type of articles people share most frequently regarding their interests—you might be surprised by how much overlap there is between those two things!
Find a collaborator.
Finding a collaborator is one of the best ways to ensure your content is on-brand, engaging, and effective. This person should be able to help you understand how your audience interacts with the brand, what they want from it and how they prefer to receive information.
It's also helpful if this person knows about creating content—they could write blog posts for you or draft emails sent out regularly. Suppose you're working in a small business or agency environment. In that case, this role might already be filled by someone else who has experience doing similar things for other brands.
Growth hacks your way to success.
Growth hacking is a marketing strategy. It's a way to grow your business and build your brand. Growth hackers are constantly looking for new ways to increase website traffic, increase brand engagement, and deliver value to customers.
A growth hacker will use everything from social media posts to email campaigns to get more people interested in what they're offering (and eventually buying it).
Increase Traffic to Your Website and Engagement With HubSpot's Blog Software
HubSpot's blog software is a great way to organize and promote your content. You can use it to increase traffic to your website, engage with your audience, plan events, and get customer feedback.
Using the blog software will help you:
Schedule content across all your marketing channels so your audience can access quality content about what matters most.
Increase traffic with in-depth articles that resonate with target audiences by speaking directly to their pain points or giving them tips on how they can solve problems related to daily challenges.
Now that you know how to build a better content strategy, use HubSpot's Blog software to organize and promote your content.
As you've seen, HubSpot's Blog software is easy to use and free. It can help you organize and promote your content. And it can help you grow your audience. Looking at how this tool has been used by some of our clients, we recommend creating a few blogs optimized for search engine results (SEO). These blogs are great for driving traffic back to your website and generating leads — all while creating valuable resources for current and potential customers!
• Create an "About Us" page that provides insight into the company culture, vision statement, or mission statement, as well as contact information, including phone numbers and email addresses
• Create a blog post series featuring tips on how to take advantage of the most popular features in X product (or Y service)
Conclusion
Content is the lifeblood of any brand, and a strong content strategy can be the difference between success and failure. So if you're going to invest time or money into creating content for your business, make sure you have a plan for what you want to accomplish with it—and stick to it!
