If you're like me, you probably spend a lot of time on LinkedIn. I'm constantly updating my profile and connecting with people. However, there are some fundamental but effective strategies for getting more people to see your profile. In this article, we'll look at how to use these strategies to get more views and likes on your profile by using what can be a very intimidating platform!
Be strategic with the structure of your profile.
Use a header image in your LinkedIn profile.
Add a cover photo to your profile: The large image appears on top of your profile page, so if you're looking for a way to stand out from the crowd and make an impression on recruiters or clients, this is one way to do it!
Use a logo in your LinkedIn bio: Did you know? At least 15% of users never look at job recommendations on their profiles, but they check out stamps! If you have one available, include it in your bio (and ensure it matches up with what's used elsewhere on social media). It can be a little small; just make sure that it's noticeable enough so people can see what company or organization you represent.
Include several banner images throughout your LinkedIn profile: In addition to a banner image at the top of each page in your LinkedIn profile, there are also places where smaller banners appear throughout other sections, such as Skills & Expertise and Recommendations. It doesn't hurt any less than having multiple logos across different platforms (Google+, Facebook, Twitter), so why not?
Write A Great Summary
Your summary is the first thing that people see on your profile. Therefore, it should be short, sweet, and descriptive. You want to sell yourself in a way that makes it clear why viewers should learn more about you—and only you.
The summary should be focused on what you bring to the table but not so specific that it needs to be revised or updated by the time someone reaches it in their browsing experience. This is where your personality shines through, so think of ways to showcase what makes you unique and memorable!
Choose a great headshot.
Choose a professional-looking headshot. A good photo is one where you are dressed in business attire, have professionally styled hair and make-up, and have a neutral background. Make sure your face is clearly visible and that the photo is of high quality.
Make sure it's actually you in the photo: Do not use an image of someone else as your profile picture!
This is an easy way to get caught out by LinkedIn's impersonation tools—and once they catch on to this trick, they'll start flagging other photos of you on their platform as well. Remember that even if someone has become friends with them on Facebook or Instagram, that doesn't mean they can use their picture online without permission (especially if those platforms have privacy settings).
Start building connections immediately.
Building connections with others in your industry is essential, especially if you want to expand your network and grow your professional relationships.
Connecting with people on LinkedIn is easy: simply click on the connect button next to that person's name when they send you an invitation. If they don't send one, search for them by name or company and ask them if they'd like to connect.
If you receive a connection request from someone else (this could be someone outside of your network), accept it! The more connections you have on LinkedIn, the more likely it is that you'll be able to find opportunities for job leads and referrals for new clients.
Use keywords in your headline to get found.
Use keywords in your headline to get found.
Keywords are the words that people use to search for you on LinkedIn. They're essential because they help people find you on LinkedIn, but also because they're used by recruiters and hiring managers when looking for talent.
Here's how to use them:
Add keywords at the beginning of your headline (in order of importance). This is where most people will be able to see it.
Use a mix of singular and plural forms of your skills/experience/job title in order to rank higher in searches relating specifically to either one or both versions within each category (e.g., "SEO Expert" vs. "SEO Experts"). This expands your reach and allows more people who may need what you offer access fast without having to go through several pages worth of results first before finding what they're looking for!
Create a keyword-rich LinkedIn URL.
Your LinkedIn URL is an important part of your profile. It's the first thing people see when they visit your page, and it helps them to find you again later on.
Your username is one of the most important pieces of branding that you can have on social media since it's what will show up in search results if someone looks for something like "Matt Streeter" or "Matt Streeter in Ohio" (or similar searches).
The best way to build a strong brand around yourself or your company is by creating a memorable username that sticks with people. This will help drive traffic back to your site by making sure that any time someone searches for something related to what you do—like "social media," "marketing," or even just "Matt"—they'll be able to find their way back to you quickly and effortlessly.
You should also keep this simple: don't use underscores between words; instead, use dashes (-) between words when applicable. This will help make sure everyone knows which word goes where!
Don't use the default LinkedIn background photo.
LinkedIn is the world's largest social network for professionals, so you must make a good impression. Your profile photo is one of the first things potential employers will see when they visit your profile, so it should be professional, consistent with your brand, and easy to view at different resolutions.
Using a headshot instead of a stock photo will help you stand out from other users who have opted for generic backgrounds. And remember: if you're using LinkedIn as part of an image-focused career like modeling or acting (or if you just want to look incredible), use photos that reflect this!
It may also be worth choosing a background color that aligns with other social media profiles—in case someone copies/pastes their way across all platforms looking for more info about you—as well as something people can easily see when viewing on mobile devices or tablets.
Tidy Up Your Endorsements
Endorsements are essential to a LinkedIn profile, so you'll want to ensure they are optimized.
If you don't have any endorsements, asking one of your contacts to endorse you can be intimidating. This is especially true if there is a big difference between the number of people endorsing you and the number endorsing them. Try asking someone with more than 100 connections or who has been on LinkedIn for more than 25 years (or both).
If you have too many endorsements, it will look like no one cares about your work — even if they do! Instead, try sending emails requesting recommendations from people in different industries or who are at different levels within their companies.
Add Shiny New Sections To Your Profile
LinkedIn is a powerful tool for job seekers and business owners alike. The platform is known to be one of the most effective ways to connect with new clients, find talented employees, and build up your personal brand.
But despite how useful it can be in the professional world, LinkedIn profiles can often feel like a cold and impersonal experience—especially if yours has been around for quite some time without any updates or changes.
Suppose you want to stand out from other users on LinkedIn by attracting more followers and boosting your engagement rate with potential employers or clients. In that case, we suggest checking out these five hacks below:
Must Do: Keep Your Profile Basics Updated
Updating your LinkedIn profile is not a one-and-done kind of thing. Instead, you should update it on a regular basis so that it remains fresh and relevant. This is especially true if you're looking for new job opportunities or trying to grow your professional network.
Add them to your profile if you have recently received professional accolades, awards, or certifications. It will be viewed as positive reinforcement that others can see and appreciate.
Finally, be sure to update your employment history whenever there is an essential change in status (e.g., a new job title).
Own Your Media
One of the most important things you can do when managing your profile is to be in control of your own media. This means that if anyone else has ever used a photo or video of yours, it should be labeled as such and belong to you.
One way to use this hack is to add more photos and videos that show off who you are professionally. There are many ways to make sure these pictures are unique: Make sure they have good lighting, focus on showing off your skills by taking pictures in front of whiteboards or with products/people around you, and get creative with angles!
Another way this hack could benefit you is if someone at an event takes a great picture of you presenting in front of an audience—you'll want everyone else to see just how much fun the event was! Suppose others post photos from that same event without tagging them as yours (or crediting themselves).
In that case, all those views will go straight into their accounts instead of yours—that's why it's crucial for people like yourself who create extraordinary content/media opportunities for others at conferences/meetings/etc., etc., etc...
Include media to boost engagement on your profile.
Include media to boost engagement on your profile.
3 Ways To Leverage The Power Of Media On LinkedIn: https://www.linkedin.com/pulse/3-ways-leverage-power-media-linkedin-johnny-marshall?trk=hp-feed-article-title
The Importance Of Visuals In Your Marketing Strategy: https://www.linkedin.com/pulse/importance-visuals-yourmarketingstrategyandyadams/?trk=hp_feed_article_title
Export Your LinkedIn Connections
To export your LinkedIn connections, simply click on "Connections" from the top navigation bar. After that, select "Export" from the drop-down menu and choose whether or not you want to download all of your connections. If you do decide to download only some of your connections, note that they will be sorted into alphabetical order by last name.
Note: This is a great way to make sure all of your friends are still there before importing them into another tool like MailChimp.*
Every part of your LinkedIn profile matters for showcasing your best self.
You can get away with not having a good profile picture or a summary that really sells your value to employers. But every part of your LinkedIn profile matters for showcasing your best self and helping employers find you.
If you have an opportunity to work in a particular industry or field, use the keywords associated with that industry or field—these will help people searching for talent see your profile first when they look at other candidates' profiles.
Remember to list all the skills related to the jobs that interest you, including any certifications or licenses relevant to those positions.
These hacks are a great place to start if you're looking for ways to get more views on your LinkedIn profile. The key is understanding how each element can help you showcase your best self and grab the attention of potential connections. Once you get a feel for what works for you and what doesn't, it will be easy to keep improving each section so that people see exactly what they need from an online networking tool like this one—and choose their ideal career, business partner, or another opportunity!