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Learn how to podcast the smart way in 2023


how to podcast the smart way

Welcome to the world of podcasting, where creativity, storytelling, and knowledge converge to captivate audiences across the digital landscape. As we step into 2023, the realm of podcasting continues to grow and evolve, providing unprecedented opportunities for aspiring hosts and content creators to make their mark.


If you've ever wondered how to podcast the smart way, you've come to the right place. In this comprehensive guide, we will equip you with the essential tools, techniques, and insights needed to launch, grow, and monetize your podcast effectively.


Whether you're a seasoned podcaster seeking to refine your skills or a newcomer eager to dive into this exciting medium, our 10 years of experience in the industry will serve as your compass on this thrilling journey. From refining your concept and crafting engaging content to mastering the technical aspects of recording and distribution, we've got you covered.


Understand the passion behind your podcast.


The first step to creating a podcast is understanding your passion. Why do you want to host one? What audience are you trying to reach? What problem can your podcast solve for that audience? You need to know the answers before you set out on this journey.


Your next step is understanding your business model. How will you make money with your podcast, if at all? What's the best way for people to access and pay for it—through ads, subscriptions, or both? Who owns the rights in each scenario, and what limitations are there on what they can do with them (e.g., length of time before they expire)?


Once you have figured out these two things—your passion and how much money could be made from it—you can finally move forward with getting started!


Create a plan to monetize


Once you've established a podcast plan and completed the first couple of episodes, it's time to start advertising. Selling ad space during episodes is a great way to monetize your podcast. The most common types of ads are sponsor mentions and product placements, but this can vary depending on the type of show you're producing.


When selling ad space, keep in mind that having multiple sponsors at once can be difficult—especially if they all want specific placement or branding requirements (such as speaking only after a certain amount of time). It's best to work with one major sponsor until you have enough subscribers and listeners before adding additional sponsorships into the mix.


Make it easily accessible to listeners.

Make it easily accessible to listeners.

When you make it easy to listen, your audience will be more likely to stay loyal. They won't be tempted by the shiny new things that come along every day.

  • Make sure your podcast is easy to find. Your podcast should have an easily identifiable URL (like: https://www.yoursitehere/podcast). If you don't already have a website, now would be a good time to get one! It should also be optimized for mobile devices and Google Search so people can find it easily by searching for keywords related to your content on Google or other search engines.

  • Make sure your podcast is easy for listeners to subscribe to with minimal friction points (e.g., asking them for payment information at the beginning of their first episode). Most podcasts make this very simple by having buttons in their show notes page where users can subscribe via Apple Podcasts or another platform such as Spotify or Stitcher Radio using just one click/tap on their phone screen without needing any extra information from users like payment details before they start listening right away!


Expect your first show to be flawed.


It's important not to worry about making mistakes. If you can, ask someone else (preferably one who has been doing this for a while) to listen to your first episode and give you feedback on what they thought worked, what didn't, and why.


Don't be afraid of trying new things! You can always change something if it isn't working out for you, but if your show is stagnant and not growing, there's no point in sticking with it.

This applies especially when it comes to content and format - try different things until you find something that works!


Be authentic and original with your show concept.


While it's true that a lot of podcasts are famous for their host's personalities, you don't have to be an extroverted type. Many successful podcasts are hosted by people who are more introverted and prefer to keep things quiet on the airwaves. Most importantly, your show should be authentic—you shouldn't put on airs or pretend to be someone you're not just to have listeners.


That said, if something about yourself could make your show unique from others out there (e.g., perhaps there's a unique piece of knowledge or experience that sets you apart), then it may be worth doing so. For example, one popular podcast has been dubbed "the world's saddest podcast," as it chronicles stories from listeners who have lost loved ones in tragic circumstances; another tells stories about people with disabilities; and another focuses on veganism (the practice of not eating food containing animal products). So while it's important not to copy other shows' concepts wholesale, it can still be useful to think about what makes yours stand out—and how best to use this element as an asset rather than simply an afterthought.


Put a good amount of effort into the first episode.


If you want to be successful, you need to put a good amount of effort into the first episode. Create a plan for your podcast and write down a list of topics you want to cover. Once you have your list, research each concept thoroughly so that you can create an outline for the show. Finally, practice recording the show so that it sounds like the finished product. After doing all this work, it's time for the real thing: record your first episode!


Put out at least one episode per week for at least three months.


Once you've done the hard work of getting started and have some episodes under your belt, release something new at the very least every week. Putting out a new show regularly is one of the best ways to build an audience.


If you're going to launch a podcast, don't wait until you think it's ready. You're never going to think that it's perfect; if you do, then there's no reason for anyone else in their right mind (and even some who are sometimes not) to listen! A good rule of thumb is that if something doesn't seem interesting while creating it, it won't be very interesting for others either.


Find a unique name for your podcast


As you are choosing a name for your podcast, keep a few things in mind. First, you want to make sure that the name is easy to remember and will stand out from the crowd of other podcasts out there. But don't go overboard! You don't want to be too long or confusing, either. Also, remember that it's cool if people get confused with another popular brand because they have similar names (like how "The Daily Show" is similar sounding as well as being related). If that happens, just tell people it's different, and they'll get it eventually!


You need to have some patience as you learn how to create a great podcast.


Before you get started, it's important to remember that patience is the key to success. While you may feel ready to tackle your first podcast today, it might be better if you wait until tomorrow. The best way to learn how to podcast in 2023 is to make some mistakes now so that you won't make them again when the time comes.


You'll also need a lot of patience if you want your podcasting career (or whatever) to last longer than a few months or years at most. You can expect that any time spent learning how to do something takes much longer than if someone who already knows what they're doing guides us through the process step-by-step with clear instructions on exactly what needs doing next rather than leaving us wondering where the next step number two might appear out from under their fingers as soon as our own hands falter from lack of sleep!


Write a podcasting advice blog.


Write a podcasting advice blog. Start by writing about your own experience, then expand to include what you learned and would do differently next time. Include advice for people who want to start their podcasts but need help knowing where to begin. Also include tips on improving the quality of one's podcast and how to make money from it.


Figure out what type of podcast you want to make

  • Figure out what type of podcast you want to make.

There are many types of podcasts, so it is up to you what kind of content you want to share with your audience. You can choose a topic that's relevant to your life or interests:

  • Your hobby is another good topic for a podcast because it will help people connect with you on a personal level.

  • If something in the news or world events gets your blood boiling, why not make an opinionated podcast on the topic? This type of show can be challenging and might require research before recording begins, but it also has great potential for gaining loyal listeners who appreciate hearing from someone who feels passionately about an issue.* How about starting an audio version of your favorite blog/website/newsletter? This can be a way for current followers (and potential ones) to get more out of those online resources by getting some additional insight from someone "in the know" instead of just reading them online alone.* Lastly, if something is interesting going on at work—or even at home—then why not record audio clips about those experiences and share them with others via podcasting?


Create a plan for your podcasts.


You should create a plan for your podcasts. Your podcasting schedule, for example, should be planned out in advance so that you don't have to worry about it during the recording or editing process. You'll also want to create plans for each episode, as well as a detailed plan for the entire podcast as a whole.


Be flexible with your plans—you may have to change them when things happen unexpectedly (like an internet outage). Be prepared to adapt and be flexible when these changes occur so that you can still produce quality content using whatever resources are available at the time of creation.


Invest in a good microphone (or two)

Invest in a good microphone

You need a good microphone. It's not just for singing your heart out or doing a podcast. You need it to have good audio quality because if your listeners can't hear you clearly, they will stop listening. If you're going to record yourself speaking, don't use the built-in mic on your laptop! It needs to be better for recording podcasts (or anything else). Trust me on this one—I've tried it myself, and the sound was awful!


Suppose you want great sound quality at an affordable price point. In that case, I recommend Shure SM58 microphones or Blue Microphones Yeti USB microphones. Both are under $100 and come highly recommended by podcasters all over the world as being some of their favorite equipment in their studios—for a good reason: they both work wonderfully well! Just make sure that whatever microphone(s) you buy has XLR inputs so that they'll plug into professional audio gear like mixers or preamps (more on those later!).


Choose your recording space wisely.

  • Choose a quiet, free-from-interruption space.

  • Choose a space that has good acoustics.

  • Choose a space with good lighting.

  • Choose a comfortable place for you to sit in for long periods!

Learn how to edit your podcast.


Editing is a crucial part of the podcasting process. You want to make sure that each episode flows seamlessly and sounds great, so it's important to get it right with every episode.

You should edit out any background noise, coughs and sneezes, mums and ahs, and false starts from your podcast episodes. This will ensure that each episode sounds professional and doesn't have any distracting sounds in the background.


You can learn how to podcast and get your voice out there.


You can learn how to podcast and get your voice out there. You just have to know what you're doing. That's why I created this course: so that anyone who wants their message heard can put it out there in a way that will make them look good, not bad, before they even start speaking into their microphones or cameras. And if you want the easiest way possible, then check out all of the video tutorials on this page, where I'll walk through exactly what steps are needed so that by the end of day one (or two), you'll have an amazing first episode ready for release!


Conclusion


So, there you have it. The top 10 tips for starting a podcast in 2023. This article has given you some great ideas about how to get started making your show! Now go forth and make it happen!

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