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Marketing lessons I learned in 2022


You're a marketer. You know how to create a message that resonates with your audience and gets them excited about your offer. But if you've been in the business for very long, you also know that how people respond to what you say isn't always up to you.

Even when people agree with the message, they can still be convinced not to buy from your company because something else has nothing to do with what was said or done! That's why it's so important for marketers like yourself to understand the psychology behind consumers' buying decisions (and non-decisions).

Here are some of the biggest lessons we've learned after years spent testing messages and measuring their impact on sales:

Lesson 1

You can control three things: your efforts, the actions of others, and your own attitude.

In our field, we have a saying: "The only thing guaranteed to be bad is inaction." In other words, doing something is always better than doing nothing.

For example, if you want someone in your audience to like or trust you more because of what they've seen from your marketing efforts so far, then don't just wait for them to come around on their own; instead, make sure it happens by consistently showing them how likable and trustworthy (and whatever else) you are through your own actions and attitude.

Lesson 2

  • You can't control what people think; you can only control your efforts.

  • You can't control what people say; you can only control your responses.

  • You can't control what people do; you can only control your actions.

Lesson 3

The best way to improve your marketing is to put more effort into it. The more effort you put in, the better your chance of succeeding. It's not about how good your product is or how much money you spend on advertising; it's about what people think of what they see and read.

The more money and time that goes into a project, the higher quality people think it must be—and if they like something enough, they'll tell their friends (as long as they don't know too many details). The same goes for advertisements: if someone sees an ad for a product six times in one day, he'll probably buy it at some point because he likes what he saw so much that he wants everyone else to enjoy it too!

It might seem like common sense, but there are several reasons why this doesn't always work out perfectly: sometimes ads aren't seen by anyone except yourself; sometimes people hate ads so much that they refuse even to look at them, or maybe someone just forgot about seeing something until later on when finally remembered everything again!

You can't control what people think; you can only control your efforts.

The most important lesson I've learned about marketing is that you can't control what people think. You can only control your own efforts.

When marketing, focus on yourself and your actions instead of trying to control what other people think or do. You are responsible for the things you are responsible for—which is everything! This includes:

  • Your effort and energy, how hard you work at something

  • The quality of your product/service/brand; how well it's made

  • How well do you communicate with potential customers


The most important thing you can do is follow your own path and stay true to yourself. If you're passionate about something—whether it's marketing or something else—you should never let anyone tell you what to do with your life. If they try to tell you what to do, don't listen; instead, keep doing whatever makes them angry because they don't understand it!


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