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Marketing lessons to learn from the A.L.S.


For many of us, the A.L.S. Ice Bucket Challenge was a welcome distraction from our usual social media feeds. For others, it was an eye-opening example of how viral marketing can be done in a fun and uplifting way.

In this post, I'll discuss what we can learn about marketing from the A.L.S. Ice Bucket Challenge that might help your company go viral or improve its social presence.

Marketing lessons to learn from the A.L.S.

  1. The power of your product.

  2. Don't be afraid to go viral.

  3. Carpe diem.

  4. Leverage your audience's passion.

  5. Reach out to your influencers.

  6. Start a challenge!

The power of your product.

A great example of this is the A.L.S. ice bucket challenge. The A.L.S. Association has made a considerable impact on society and has raised $98 million for research. It's important to remember that no matter how big or small your product or service may be, it still has the power to change lives.

Don't be afraid to go viral.

Don't be afraid to go viral.

You may think going viral is only for big brands like Coca-Cola or Mcdonald's. Still, the truth is that even small businesses can use this strategy to get their message out there in a big way. An excellent example of this would be the A.L.S. Ice Bucket Challenge which went insanely viral and raised 100 million dollars for research into the disease.

The challenge was simple: people were asked to take videos of themselves dumping ice water over their heads, then nominate others to do the same within 24 hours or donate money towards A.L.S. research. This became so popular that celebrities such as Mark Zuckerberg and Bill Gates also got involved!

So how can you make sure your content goes viral?

So how can you make sure your content goes viral?

Carpe diem.

The next time you have a chance to make an important decision, think about how it will affect your life. If it considers only some essential factors, ask yourself if it's worth doing. For example, consider whether there is enough time in your schedule for this new project or whether it will be too much work for your current workload.

We can ensure that we consider our options by keeping this in mind and thinking through all of these questions before deciding what direction to go.

That way, when we decide on something, it will be because we made sure all of our bases were covered first rather than just jumping head-first into something only because they felt good at first glance but later proved themselves not worth doing after all!

Leverage your audience's passion.

The A.L.S. challenge is an excellent example of leveraging your audience's passion. The charity had been around for decades, but the ice bucket challenge took off in 2014.

It was successful because it was easy to understand and fun to participate in; you could see how you were helping by just dumping cold water on yourself or donating 100 dollars.

People who weren't interested in either option could still get involved by laughing at and making fun of their friends who took part in the challenge.

Reach out to your influencers.

As you know, influencer marketing is a powerful way to grow your business and gain exposure. Influencers are famous individuals who have a large following on social media—they can create awareness for your brand with their audience.

You must ensure your message resonates with the right people to get the most out of your influencer campaign. This means finding the right influencers for your product or service. Here are some tips for how to do just that:

  • Identify what kind of content is popular in your industry or niche market (i.e., video games, fashion). You can use tools like BuzzSumo or Google Trends with keywords related to "gaming" or "fashion." For example, if you're looking for gaming content creators who play Fortnite on YouTube, search "Fortnite player X.Y.Z. channel feed" instead of simply searching for "Fortnite."

This will help narrow down results, so there aren't thousands upon thousands of options—and only those channels that align with what you're looking for appear at first glance.

* Look at which accounts have large followings and watch some videos from these channels on YouTube; see if they seem trustworthy and knowledgeable about their topics.

* Search through hashtags used by these accounts using Twitter's search function; this will give an accurate idea as well as show recent activity from these users.

Start a challenge!

The A.L.S. Association has done a fantastic job of encouraging people to donate. Still, they've also created something everyone can get involved with: the #IceBucketChallenge. This challenge allowed participants to do something fun and bring their friends involved. In addition, it spread awareness about A.L.S. all at once.

Although you may not be able to start a challenge like this with your brand's social media followers (because it would be confusing), there are plenty of other ways you can create challenges for your audience.

Think about how you can use current events or essential issues as inspiration for a contest or campaign that will get more people interested in what's going on within your industry.

In addition to creating challenges that help build your community and increase awareness about important issues within your industry, these campaigns are also great for generating sales leads! For example, suppose someone is interested in participating in one of these contests or campaigns.

In that case, they're probably interested in learning more about what makes up the rest of the program, too—and hopefully making some purchases along the way!

You can learn key marketing lessons from an unlikely source.

The A.L.S. Ice Bucket Challenge is an unexpected source if you're looking for marketing tips. The campaign was launched on a whim and went viral in a matter of days, amassing more than $100 million in donations. It was so successful that it's been called "one of the most effective viral marketing campaigns ever."

The lesson here? Take advantage of unexpected opportunities to learn from new sources. Your business could benefit immensely from approaching your existing problems with fresh eyes and new ideas!


The A.L.S. Ice Bucket Challenge is a perfect example of how an organization can make an impact with social media. It's also an effective way to engage your audience, challenge them and create a sense of urgency around your cause.


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